Allure Magazine Names Tria Laser a Beauty Breakthrough Product of 2008

Pleasanton, CA – September 17, 2008 – TRIA Beauty, a leader in light-based therapeutic beauty products, announced TRIA Personal Laser Hair Removal System was named a Beauty Breakthrough at the annual Allure Best of Beauty Awards on Monday September 15th. The award ceremony was held in The Plaza, where Allure presented beauty’s best and breakthrough products with their highly coveted seal of approval.

TRIA Laser stood out among the Beauty Breakthrough honorees as the only device and only hair removal system in the group. TRIA Personal Laser Hair Removal System is the first hand-held laser for at-home hair removal cleared by the FDA and available for sale directly to consumers in the US market. The TRIA Laser is currently sold in the US at Bergdorf Goodman, STUDIO at Fred Segal, Bliss Spas, select physician offices and at www.triabeauty.com.

“We are very pleased that Allure and its team of beauty experts have validated our mission of delivering real, visible results and benefits with therapeutic technologies for at-home use,” said Kevin Appelbaum, CEO of TRIA Beauty. “TRIA Beauty is passionate about bringing consumers innovative, clinically proven beauty skin care solutions previously unavailable outside a physician’s office. The TRIA hair removal laser is just the first in a series of innovations to come from TRIA Beauty.”

Dr. Eric Bernstein, Director, Main Line Center for Laser Surgery, Bryn Mawr, PA, was one of the first physicians to market the TRIA Laser. “This is truly a breakthrough product that marries beauty and science in a way we never thought possible,” he said. “Consumers now are able to experience the benefits of professional laser hair removal in the comfort of their own home, at their own convenience. The TRIA Laser is paving the way for a new approach to beauty solutions.”

About TRIA Beauty
TRIA Beauty, formerly known as SpectraGenics, is a leader in light-based therapeutic beauty systems that incorporate clinically-proven aesthetic technologies for at-home personal care regimens. In 1993 Robert Grove, Ph.D., and a team of American dermatologists and engineers developed the first diode laser for hair removal utilized by physicians in their medical practices. In 2003, these individuals assembled an internationally renowned team of experts in the field of aesthetic lasers to begin the development of its flagship TRIA device and future innovations in science-driven consumer beauty products.

CONTACT:
Liz Mefford
Rpr Marketing Communications
212-317-1462
Liz.mefford@rprny.com